What I do for trade businesses, and why.
No slide deck, no mission statement. Just the actual job, and the reason it works.
The trades I work with.
I run the Facebook and Instagram pages for trade businesses across Lanarkshire. I post the finished jobs, chase reviews at the right moment, and keep the page looking active every week, without you having to think about it.
Landscaping & driveways
Finished patios, drives and garden transformations.
Kitchens & bathrooms
Fit-outs shot before, during and after.
Roofing
Re-roofs, repairs and the work nobody ever sees.
Joinery
Bespoke work, close up, where the detail shows.
Windows, doors & conservatories
Installs that show the difference from the street.
I did it for my own business first.
I built its page from nothing, without ever paying for a lead. Now I do the same thing for the trades I work with.
How people actually choose a trade.
They get three quotes
Yours is one of them. On paper there is very little between you.
They check you online
Facebook and Google first, before anyone picks up the phone.
The live page wins
Recent work, real reviews, a page that looks alive. That firm gets the job.
Most tradespeople are too busy on the tools to post consistently, so the page goes quiet exactly when the next job is on the line.
There is no secret to it.
Post consistently
Two photos from the job, every week, turned into posts that look like your work and not like an advert.
Ask for reviews properly
Every customer, at the right moment, with a follow up. That is how 200+ reviews happen.
Make the proof visible
The finished work and the reviews front and centre, where people are already looking.
That is the whole job, and it has worked for every trade I have tried it on so far.