Mortgage advisers: I do the same job as you. I know what compliance will say.
Toflin builds websites, runs Facebook and Instagram and helps with Google reviews for mortgage and protection advisers in Lanarkshire and across Scotland.
How clients pick mortgage advisers
I’m a mortgage and protection adviser myself, so I know the bit most marketing people don’t. Every post, every page and every advert is a financial promotion. It needs the right wording, the right warnings and sign-off from your network or compliance team before it goes anywhere.
Most agencies write something nice and leave you to fight with compliance. I write with the rules in mind from the start, so there’s less back and forth. Your compliance team still has the final say, and they should.
First time buyers, remortgages, self-employed clients, protection: people search for all of these, and they pick advisers who explain things simply and have reviews from people like them.
What your website and profiles need
- Your firm’s regulatory status and the required disclosures, set out the way your network asks
- Risk warnings in the right places
- Separate pages for first time buyers, remortgages, self-employed and protection
- A plain explanation of how you’re paid
- Reviews and an easy way to book a call
What to post
- Plain-English explainers on the mortgage process
- What a first time buyer needs to get together
- Client stories, with permission and sign-off
- Changes in the market, explained simply
What I do for businesses
Straight answers.
Will you get my posts signed off by compliance?
I write them ready for sign-off and send them in whatever format your compliance team wants. They approve them. I don’t post anything that hasn’t been through them.
Do you know the financial promotions rules?
I work under them myself. That doesn’t replace your own compliance check, but it means fewer drafts coming back.
Can you help advisers outside Lanarkshire?
Yes. Mortgage advice is mostly done by phone and video now, so your marketing can cover all of Scotland.
Do you charge per lead or take a cut of my jobs?
No. No lead fees and no commission. You pay a set price, and every price is published on the pricing page.
Let’s get you found.
Every price is published. Pick one, or call and ask me which one makes sense for you.