A good skim’s invisible. Your marketing shouldn’t be.
Toflin does websites, Facebook and Instagram, Google reviews and ads for plasterers across Lanarkshire.
How customers pick plasterers
When plastering’s done well, nobody notices. Which makes it hard to show off. The trick is showing the before: the cracked ceilings, the blown walls, the artex. Then the finish, in good light.
Most plastering work comes from recommendations and other trades. But customers still look you up, and other trades want to know you’re reliable too. A Google profile with reviews and a page with recent work does that job.
What your website and Google profile need
- Before and after photos, side by side
- What you do: skimming, boarding, artex covering, coving, rendering
- Whether you work for builders and other trades as well as homeowners
- The areas you cover
- Reviews
What to post
- Artex ceiling before, smooth ceiling after
- Short videos of a skim going on
- Tips: how long to leave fresh plaster before painting
- Jobs done for other local trades, with a tag
Or send me the photos and I’ll do it. That’s what the social media plans are for.
What I do for businesses
Straight answers.
Is plastering too boring for Instagram?
No. Before and after videos of ceilings get a lot of views. People find them oddly satisfying.
Most of my work comes from builders. Do I need this?
It helps you get more of the homeowner work, which usually pays better, and it shows builders you’re established.
Do I need a full website?
Not to start. A single landing page with your work and number, plus a good Google profile, is often enough.
Do you charge per lead or take a cut of my jobs?
No. No lead fees and no commission. You pay a set price, and every price is published on the pricing page.
Fancy a chat about it?
No hard sell. Ring me, or book a time that suits and I’ll call you.