Gas and heating engineers: be the name they call in October.
Toflin builds websites, runs social media and sets up Google reviews for Gas Safe registered engineers, boiler installers and heating firms across Lanarkshire.
How customers pick gas and heating engineers
Heating work is seasonal. The first cold week of the year, everyone with a dodgy boiler searches at once. The engineers who come up are the ones with a proper Google profile, good reviews and a website that loads on a phone.
The rest of the year it’s planned work: boiler swaps, servicing, heat pumps, landlord gas safety certificates. That’s where reviews and a good website win you the bigger jobs.
What your website and Google profile need
- Gas Safe registration, with your number
- Boiler brands you’re accredited with, and the warranties you can offer
- Separate sections for repairs, installs, servicing and landlord certificates
- Heat pumps, if you fit them
- Areas covered and reviews
What to post
- Old boiler out, new one in
- Reminders to get boilers serviced before winter
- What to check before you call an engineer
- Landlord gas safety reminders
Or send me the photos and I’ll do it. That’s what the social media plans are for.
What I do for businesses
Straight answers.
When should I start marketing for winter?
Late summer. Push servicing in August and September, so you’re busy before the breakdowns start.
Should I show my Gas Safe number?
Yes. Customers can check it on the Gas Safe Register, and it builds trust straight away.
Can you run ads for boiler installs?
Yes. Ads aimed at homeowners in your area can work well for installs. You pay the ad spend direct to Meta or Google.
Do you charge per lead or take a cut of my jobs?
No. No lead fees and no commission. You pay a set price, and every price is published on the pricing page.
Ready when you are.
Call, message or book a chat. If I’m not the right fit, I’ll tell you.