The enquiries you need in April are generated in January.
Most landscapers market when they’re busy and stop when they’re quiet. It’s backwards, and it’s costing good firms real work.
Meanwhile the cowboys who lay a driveway and vanish look great online, because they always look busy: new van, new job, every week on the page. The firms who do it properly and stand behind it for years are often the hardest to find.
By the time your phone’s gone quiet, it’s already too late to fix that season. The work we do (posting every week, gathering reviews continuously) happens hardest in the months you’re not busy, so spring’s diary is already filling before the ground’s even thawed.