When something goes wrong with a roof, people don’t ask a neighbour. They Google it, in a panic, that day. Over half will land on a search result, not a recommendation. If your page hasn’t posted in months, that panic search finds someone else.

Reviews and a live page are what turn that panic search into your phone ringing instead of a competitor’s. It works the other way too: when it’s urgent, people check faster, not less carefully.