Marketing for Biggar trades and small businesses.
Toflin builds websites, runs Facebook and Instagram and sets up Google reviews for trades and small businesses in Biggar, Symington, Coulter, Skirling and the villages round Tinto.
A long way from the motorway, and proud of it
Biggar’s a fair way from the M74, and that’s half the charm. Customers out here want somebody who’ll actually come out. A lot of Lanarkshire firms won’t make the trip for a small job. If you will, say so, loudly.
Everybody’s heard of the Biggar bonfire at Hogmanay. That kind of town pride is worth using in your marketing. Local posts, local faces and a mention of the Corn Exchange or the Gasworks Museum get far more attention here than stock photos of somebody else’s kitchen.
Covering a big rural patch
When someone in Biggar needs a trade, they search ‘Biggar’ first, then ‘Lanark’, then ‘near me’. Your Google profile needs Biggar, Symington, Thankerton, Coulter, Skirling, Broughton and Carnwath in its service area, and your website should mention them too.
The good news is there’s not much competition. Plenty of Biggar trades have no website and a Facebook page that’s been quiet for a year. A bit of steady effort goes a long way out here.
What I do for businesses in Biggar
Trades I work with in Biggar
Roofers, joiners, plumbers, landscapers and the rest. Not a trade? I work with other small businesses too.
Questions from Biggar businesses
Most of my work is word of mouth. Do I need a website?
Word of mouth gets you the name. The website is where they check you out before they phone. Without one, some of those recommendations never turn into a call.
Do you come out to Biggar?
Yes. I’m in Carluke, so Biggar’s an easy run.
How much does it cost?
Every price is on the pricing page, with no ‘get a quote’. A one-page site is the cheapest place to start, and it includes your domain and the first year’s hosting.
How long does a website take?
Usually a couple of weeks once I’ve got your photos and details. I’ll give you a date before we start.
Fancy a chat about it?
No hard sell. Ring me, or book a time that suits and I’ll call you.