There’s no magic number, but there is a wrong answer, and it’s zero. A page that last posted two summers ago tells people you’ve either stopped trading or stopped caring. Here’s a realistic schedule that works for busy trades.

Two posts a week is enough for most trades

One finished job, one something else: a tip, a before-and-after, a quick video, a reminder of the season’s work. That keeps the page looking alive without needing a job to post about every single day, which most trades don’t have time for.

Consistency matters more than volume

A page posting twice a week, every week, for a year, beats a page that posts daily for a fortnight and then goes quiet for two months. People notice gaps more than they notice frequency.

What to post when you’ve no finished job to show

  • A tip related to your trade, the kind of thing you’d tell a customer for free
  • A behind-the-scenes shot: materials, van, workshop
  • A reminder of the season’s work (gutters before winter, gardens before spring)
  • A review you’ve had, turned into a simple graphic
  • A quick answer to a question you get asked a lot

What actually gets engagement

Finished work with a good photo, in daylight, from a flattering angle, beats almost everything else. A short video of the process does well too. Text-only posts with no photo tend to get scrolled past.

How Toflin handles this

Most clients send photos as jobs finish, and I turn two a week into scheduled posts, so there’s no daily pressure on you to think of something. If the photos are thin some weeks, I use tips or seasonal reminders to fill the gap.

Quick answers

Is posting once a month enough?

No, a page posting monthly looks neglected to anyone checking it before they call. Weekly or twice weekly is a realistic minimum.

What if I don’t have any finished jobs to post this week?

Use a tip, a behind-the-scenes photo or a seasonal reminder instead. You don’t need a finished job for every post.

Does posting more often help with Google?

It helps indirectly. An active page is one more reason Google and customers trust that you’re a real, current business.

Written by Tony Flynn, who runs Toflin from Carluke and works with trades across Lanarkshire. Want a hand with any of this? Call 01698 598763 or see the prices.